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Metro China unveils new Cash and Carry store concept

RBR Staff Writer Published 13 November 2014

Metro China is displaying its new Cash and Carry store concept at the 18th Food & Hospitality China (FHC) 2014 trade show.


Metro has modified the store concept, which not only offers upgraded services and a convivial environment, but also allows link up to hotels, restaurants, catering (HoReCa) customers.

The "Inspirational Corner"is a communication and exchange platform for cookery specialists and professional customers in the HoReCa industry.

Next to it sits "METRO Café", where free self-service is offered to customers who want to relax after some frantic retail therapy, along with free Wi-Fi, computers and printers.

METRO China president Jeroen de Groot commented: "It is our great pleasure to be part of the 18th FHC 2014, one of the most influential exhibitions of its kind in Asia and China. This clearly demonstrates our business focus on the gastronomy professionals.HoReCa is one of the core target customer groups for METRO China. We are committed to supporting HoReCa customers to win in this highly competitive market, by providing quality and safe gastronomic assortments, one-stop solutions, and innovative value-added services."

METRO China caters to over 223,000 restaurants, hotels, catering companies and canteens. Apart from its own special brands, such as HoReCa Select, H-Line and Rioba, developed for the HoReCa industry, METRO provides beverage and breakfast, fresh product baskets and portion products to hotels, restaurants and canteens, respectively.

Image: Metro logo. Photo courtsey of Metro.