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METRO China opens first store in Zhuzhou

Published 28 November 2014

METRO China today announced the grand opening of its new store in Zhuzhou, as its first new store after the unveiling of Cash and Carry new store concept.

It is also METRO's first new store opening for the 2014/2015 fiscal year. The opening marks the unrolling of the wholesaler's further expansion, densifying its sales network in China.

"In the last fiscal year, we have made many efforts to explore the potential of our Cash & Carry channel, as well as to prepare us for growing into a multi-channel specialist in focused areas. I'm very happy that these endeavors helped us to strengthen our relationships with professional customers and independent businesses." said Mr. Jeroen de Groot, President of METRO China. "During the 2014/2015 fiscal year, we will further optimize our assortments, pricing, and services to support more small and independent business customers in addition to our current strong customer base of large canteen, restaurants, companies and offices."

Supporting local Independent Businesses, Bringing Hunan Specialties Nationwide

Zhuzhou is known as a railway transportation hub and locomotive manufacturing base. The city is also home to the largest non-ferrous metal smelting base and the largest hard metal alloy center in Asia. With rapidly developing industry and service sectors, Zhuzhou is now a powerhouse for economic growth in Hunan. Its strong growth benefits local independent businesses, and creates needs for modern commerce.

METRO China offers a wide range of high-quality and safe products, competitive wholesale price, and professional services to support local independent businesses. On the grand opening day, many companies and institutions, including Zhuzhou Marriott Hotel and Industrial and Commercial Bank of China, Zhuzhou Branch, had signed purchasing agreements with METRO Zhuzhou store.

METRO's local purchasing strategy has benefited the agriculture businesses in Hunan. For many years, the wholesaler has sourced provincial specialties, such as Hunan smoked pork and sausage to sell through its nationwide store network, as well as sweet oranges and citrus fruit to offer in its stores in the region.

METRO Zhuzhou store - Unrivalled Purchasing Experiences

Located on North Zhujiang Road in the city's Tianyuan District, METRO Zhuzhou store covers a sales area of over 5,100 square meters, offering an assortment of more than 16,300 items. As a leading international wholesaler, METRO provides full assortments in food departments, including excellent quality and safe foods especially of ultra-fresh products recently optimized, such as meat, fish, fruit and vegetables delivered fresh every day, as well as dairy, dry goods, wine and liquor.

The store also sells a wide range of non-food products, clearly defined into "5 Worlds", including Seasonal, Kitchen, Cooking & Table, Apparel, Office & Media, Business & Home Care, exhaustively satisfying customers' needs with easy product search. During the first two weeks following the grand opening, the store will offer a 10% discount on all products sold.

To stay relevant to professional customers, METRO China constantly evolves its concept to adapt to the ever changing market. METRO Zhuzhou store features the company recently unveiled Cash & Carry new store concept, providing a welcoming environment and upgraded services, with elements such as tasting booth, information counter, etc. The new Zhuzhou store is also equipped with a delivery platform serving both the stationary store and METRO China's e-commerce channel, supporting the company's development of ambitious multi-channel strategy.

As a leader in welfare and gifting market, METRO selected welfare and gifting as one of its five focus channels of strategic importance. To better meet the special need of large and medium-sized companies purchasing welfare and gifting, the new METRO store features a dedicated "Welfare & Gifting Showroom", providing multiple customization services as well as packaging solutions and differentiated products.

Source: Company Press Release