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METRO celebrates new store opening in Wuhu, China

RBR Staff Writer Published 25 June 2014

METRO Cash & Carry, the world's leading business-to-business wholesaler, today announced its new store opening in Wuhu, China, the wholesaler's 78th location in the country.

The new store represents METRO's continued expansion in China's second and third tier cities, and serves to further strengthen its network in Yangzi River Delta - a competitive region with high growth potential. "With three major industries including auto and spare parts manufacturing, synthetic material production, as well as electronics and electrical appliances, Wuhu's economy is prospering.

The city is also witnessing increasingly strong demand for modern services," said Mr. Jeroen de Groot, President of METRO China, "Aiming to be 'the Champion for Independent Business' and a focused multi-channel specialist, we are confident that our high-quality assortment, one-stop solutions, and competitive pricing will support our customers in Wuhu to achieve new levels of business success."

In 2007, METRO opened its first wholesale store in Hefei, the capital of Anhui Province, promoting economic growth across the region. Seizing opportunities in the Yangzi River Delta and stimulating local economy Known as "the Great Port of the Yangzi and Backbone of Anhui," Wuhu is centrally located within the Yangzi River valley and a new member of the Yangzi River Delta City Group.

Recently, the city has seen rapid economic development, ranking first in Anhui for the past three years. In 2013, Wuhu's GDP was RMB 209.9 billion - a significant increase compared to RMB 100 billion in 2011. With strong traditional industries as well as new emerging industries and numerous rising companies, Wuhu optimizes its economic framework unceasingly. The city's government is now focusing on promoting growth in the service industry, generating high demand for modern services. With extensive expertise, high-quality assortments and professional services, METRO Wuhu store provide highly-efficient, one-stop purchasing solutions for local customers.

On the grand opening day of METRO Wuhu Store, several local enterprises, such as Double Tree by Hilton Wuhu, Wuhu Conch Trade and Jinlongxing Restaurant signed purchasing contracts with the store. METRO is devoted to boosting the local economies of the cities it enters.

In Wuhu, METRO works with a number of carefully-selected suppliers to offer customers regional specialties, including sesame oil, honeys, and roasted seeds and nuts. Conveniently located in the business area of Yijiang District in Wuhu, the new store covers a sales area of over 5,600 square meters, offering an assortment of nearly 16,000 items, including meat, fish, dairy, office supplies, kitchen equipment, electronics, etc. For the convenience of professional customers, the store is open from 6:00 a.m. to 10:00 p.m. Celebrating 50 years of METRO, and continuously innovating products & services This year, METRO is celebrating its 50th anniversary.

As part of its anniversary celebrations, the company is running a series of special offers by the name of '50 Years Jubilee Weeks' between now and October 2014. One of the highlights will be '50 Days - 50 Deals': beginning September, where METRO will offer one 'Super Deal' every day, with participating wholesale stores offering a particular product at a knock-down price. With its international root, the METRO store offers over 2,300 varieties of imported goods from across the world, including Europe, America, and Asia.

It also offers a remarkable range of imported wines. With year-round temperature control of 15 degrees Celsius and ideal humidity settings, the METRO wine boutique is an excellent environment for fine wines. In addition, the store also carries complete collections of domestic wines and high-end Chinese liquors, with high quality and authenticity ensured. METRO China has six innovative Own Brands, including Aka, Fine Food, HoReCa Select, H-Line, Rioba and Sigma. The six Own Brands offer over 3,000 high quality products competitively priced, providing added value to professional customers. ## About METRO Cash & Carry METRO Cash & Carry is represented in 28 countries with over 750 self-service wholesale stores. With a headcount of about 110,000 employees worldwide, the wholesale company achieved sales of about Euro 32 billion in the financial year 2012/2013.



Source: Company Press Release